Vitaene C has been the supporting sponsor of Standard Chartered Dubai Marathon for the past 7 years and this year more than 25,000 runners participated in the Dubai Marathon.
In the Marathon registration, a bottle of Vitaene C was placed in the packs which were given to all participants.
Vitaene C sponsored 20 runners who wore Vitaene C branded T-Shirt. They were selected via Facebook/Instagram competition. The competition reached 500,000 online users in UAE and we received more than 2,000 entries.
In addition to massive on site sampling in the booth, Vitaene C was present in Adidas booth, Marathon VIP Lounge and Marathon Media Room. The team also had some branding near the start/finish line.
Almost 700 cases of Vitaene C were distributed by the team among the runners and audience on the Marathon day.